VH1ON

BLOCK OPEN

  • CLIENT: MTV NETWORKS
  • DATE: enero 2005

VH1 ON is VH1´s segment between 6 and 9 in the morning. The purpose of this packaging was to give sense to the segment based on the time and the willingness to start the day watching music videos: to turn yourself ‘ON’. We worked using different devices that are usually turned on in the morning and we created an audiovisual work similar to a video clip, entirely made from close ups of this devices and the sound from each of the takes, which were later edited as a rhythmic theme.