TRU TVHEROES

GENERAL BRANDING

  • CLIENT: TURNER NETWORK TELEVISION
  • DATE: enero 3000

When TRU TV decided to expand its range of contents by showcasing much more than your ordinary sensationalistic reality shows, we proposed a graphical system so recognizable that there´s not even the need to show the brand. With the tagline “Real People. Extraordinary experiences” as a starting point, our proposal flirts with the heroic character, embodied in everyday people.