- CLIENT: TURNER NETWORK TELEVISION
- DATE: enero 2004
TNT is mainly a movie channel, which also includes music-related, special events and reality shows, and whose programming is divided into theme sections. It’s graphic system is eclectic and open as it admits different aesthetics and techniques. Its brand identity is the sum of each segments’ images. For the blocks design packages, we used the aesthetics and the visual language that best suited the communicative goal, respecting the features that remained constant throughout the system –diagram outline, typography, logo size and position. Our experimentation sought to make the most of all the graphic variables to enrich the visual universe of the channel.