CHANNEL IDENTITY PACKAGE
- CLIENT: TURNER NETWORK TELEVISION
- DATE: febrero 2007
In order to redesign the image of the channel, we took the original box-screen system that was intended to be kept, and we enlarged it to make it more open and flexible. The menu was designed in such a way that the spaces could be broken up by means of a virtual set, allowing for different combinations between information and image –which the previous system did not allow, and also adding linear miscellaneous elements that revolved in space and gave way to the information. All this created a rich and complex graphic discourse for the channel.