TOTAL PACKAGE DESIGN
- CLIENT: SONY ENTERTAINMENT TELEVISION INDIA
- DATE: octubre 2017
This time, Sony approached us with the need to develop its first ever kids channel. In this case, we aimed towards developing a physical and figurative proposal, were each of the channels founding elements acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale, as if each lever or knob was activated by the kids in their homes. This branding is something children are allowed to play with.