SONYYAY

TOTAL PACKAGE DESIGN

  • CLIENT: SONY ENTERTAINMENT TELEVISION INDIA
  • DATE: octubre 2017
SILVER PROMAX BDA ASIA 2017, LOGO DESIGN

This time, Sony approached us with the need to develop its first ever kids channel. In this case, we aimed towards developing a physical and figurative proposal, were each of the channels founding elements acts and reacts to various types of mechanisms. The idea is to give the YAY brand a child's scale, as if each lever or knob was activated by the kids in their homes. This branding is something children are allowed to play with.