• DATE: enero 2006

After some years on the air with the same image, the network decided on the need for a complete redesign following two concrete needs: to separate itself from HBO as an independent channel, and to highlight the variety of its programming, which, in addition to movies, includes concerts, boxing matches and other events, both live and recorded. We worked to achieve a constant brand presence with a simple and powerful aesthetics developed through the expansion of the logo in space, and using a range of colours to create its own personality, with bright colors to contrast the dramatic darkness of the HBO image , prioritizing order and legibility as the cornerstones of the diagram.