- CLIENT: CULT TV
- DATE: enero 2017
CULT –an Italian cultural channel- proposes an entertainment television presenting the audience with authors points of view, perspectives and insights of our time using an innovative and quality TV language. In the series of works we developed for the channel’s launch, we involved the viewer in both a visual and abstract game, thus reflecting the essence of the channel in an intelligent way, rather than just stating it. We showed it was a cultural channel without referring to it as such.