Zee Studio // Total Package Design

  • Category : Total Package Design
  • Client : Zee Entertainment

Once again we were commissioned by Zee Entertainment to fully re-brand one of India´s top Hollywood movies channel, Zee Studio. In this case the challenge was to address a growing male audience, without alienating the female viewers.
We worked in a strong editorial design, in which a diagonal use of type invades the screen and interacts with the footage in a recognizable way.
A 3D environment completes the experience by providing a variety of transparencies and reflections which, combined with a dynamic and paced up animation, conform the desired system.
In addition, a unique logo was designed for each and every of the 22 franchises the channel airs through the whole year. The color palette used is limited to the logo colors, generating a strong contrast.

Zee Studio // Total Package Design

Once again we were commissioned by Zee Entertainment to fully re-brand one of India´s top Hollywood movies channel, Zee Studio. In this case the challenge was to address a growing male audience, without alienating the female viewers. We worked in a strong editorial design, in which a diagonal use of type invades the screen and […]

  • Total Package Design
  • Zee Entertainment