WORLD MOVIES

  • Category : Brand Identity / Full Package Design
  • Date : Year: 2007
  • Client : UTV Entertainment

World Movies is the first Indian channel to offer international movies outside the Hollywood/ Bollywood circuit, a completely novel initiative in the country.

We were given two premises: first, the international character of the content had to be made explicit; and second, the image of the channel had to be refreshing and accessible, to counter the bias that all off-Hollywood movies are too intellectual and do not entertain.

We developed the system based on the creation of an original logo, with an attractive and colourful set of images. The animation we employed was intelligent and easily decodable by the audience. The result was a system with consistent and complementary elements that set the discourse of the channel: entertainment, quality, and movies.

WORLD MOVIES

World Movies is the first Indian channel to offer international movies outside the Hollywood/ Bollywood circuit, a completely novel initiative in the country. We were given two premises: first, the international character of the content had to be made explicit; and second, the image of the channel had to be refreshing and accessible, to counter […]

  • Brand Identity / Full Package Design
  • Year: 2007
  • UTV Entertainment