NICK – CARADURA

  • Category : Branding Campaign
  • Date : Year: 2003
  • Client : MTV Networks

NICKELODEON asked us to develop several really short bumpers. 5 seconds long. The challenge was to do something that not only involved animating the logo, but also should have an identity of its own.
After many trials, we came up with the Caradura character (Hard Headed). the NICK logo ended up as a secondary or supplementary element to Caradura in order to have enough time to tell each story. Initial testing showed that the children were more aware of the logo in this way: Finding it on screen seemed a really fun game to play.

NICK – CARADURA

NICKELODEON asked us to develop several really short bumpers. 5 seconds long. The challenge was to do something that not only involved animating the logo, but also should have an identity of its own. After many trials, we came up with the Caradura character (Hard Headed). the NICK logo ended up as a secondary or […]

  • Branding Campaign
  • Year: 2003
  • MTV Networks