NATGEO ADVENTURE

  • Category : ID Campaign
  • Date : Year: 2007
  • Client : NatGeo Italy

These are a number of Idents for NATGEO Adventure, a channel of the National Geographic Group devoted to non-tourist travels, aimed at a young audience seeking to get acquainted with a place from the inside and whose tagline ‘Let’s Get Lost’ was the invitation to be part of an adventure and visit the real thing, to get lost in a culture, where discomfort, inconvenience and mishaps contribute to an enriching experience.

The Ids toy with the idea of making personal notes on a map or diary about what we see, the way we look at what is offered to us, but applying those notes to the reality, to the actual object instead of its representation. The result is these Idents showing different adventures.

NATGEO ADVENTURE

These are a number of Idents for NATGEO Adventure, a channel of the National Geographic Group devoted to non-tourist travels, aimed at a young audience seeking to get acquainted with a place from the inside and whose tagline ‘Let’s Get Lost’ was the invitation to be part of an adventure and visit the real thing, […]

  • ID Campaign
  • Year: 2007
  • NatGeo Italy