MTV TRANSIT

  • Category : ID Campaign
  • Date : Year: 2005
  • Client : MTV Networks

Transit is a TV-Movie produced by MTV London about AIDS, sponsored by the agency Staying Alive to raise awareness and inform about infection and disease-related risks. We were asked to design titles that were relevant to the theme of the film and representative  of ‘awareness’ as an introspective look. The starting sequence of the movie took place in a taxi -one of the characters is watching the landscape through the window; so we thought this moving scene reflected the introspection we needed. We then used the look of this passenger and took the electricity cabling  as a metaphor for the interrelation of characters, the look of a person who is nowhere and is always in transit.

MTV TRANSIT

Transit is a TV-Movie produced by MTV London about AIDS, sponsored by the agency Staying Alive to raise awareness and inform about infection and disease-related risks. We were asked to design titles that were relevant to the theme of the film and representative  of ‘awareness’ as an introspective look. The starting sequence of the movie […]

  • ID Campaign
  • Year: 2005
  • MTV Networks