MTV – NATURE

  • Category : ID Campaign
  • Date : Year: 2003
  • Client : MTV Networks

We developed this project bearing in mind that the series of idents should have as a thread the concept of “Nature”, MTV’s discourse unit for that year’s image launch.
The result was rather heterogeneous: one paid tribute to the Art Noveau movement; another represented an introspective space where submarine flora grew out of the LCD screen of a notebook; the third was a metaphor where means of transport worked as an urban fauna, interacting with insects accordingly to their morphologic and functional similarities. The resulting cartoonish aesthetic provided a pleasant setting for this ID.

MTV – NATURE

We developed this project bearing in mind that the series of idents should have as a thread the concept of “Nature”, MTV’s discourse unit for that year’s image launch. The result was rather heterogeneous: one paid tribute to the Art Noveau movement; another represented an introspective space where submarine flora grew out of the LCD […]

  • ID Campaign
  • Year: 2003
  • MTV Networks