MTV – ARQUITECTURA

  • Category : ID Campaign
  • Date : Year: 2000
  • Client : MTV Networks

We were directed to design the new graphic system of the network within an urban universe. We suggested a series of Idents based on 3 models of an imaginary “MTV Building”, each made on a different scale, with different materials and construction techniques. This enabled us to travel in and out of the building, telling the stories while experimenting with the camera. The referent for the audio component was the background sound imagined for those spaces, thus completing the proposed spatial recreation: complex, unique, and somewhat ambiguous.

MTV – ARQUITECTURA

We were directed to design the new graphic system of the network within an urban universe. We suggested a series of Idents based on 3 models of an imaginary “MTV Building”, each made on a different scale, with different materials and construction techniques. This enabled us to travel in and out of the building, telling […]

  • ID Campaign
  • Year: 2000
  • MTV Networks